Questionnaire data analysis

These are the questions, followed by the results and the analysis of our questionnaire for finding our target audience and researching what the codes and conventions of our chosen products are. 

Gender

We tried to research an equal amount of each gender so we could have fair results.

How old are you?  

We aimed most of our research towards the ages of 16 and 18, as due to our secondary research we already knew that this was the most likely age for our target audience, however we did research other age ranges, so we could have even results, and have a clear overview of as many ages as possible.

Do you watch short films?

As shown by this graph most of the people we research had seen short films, which show that short films are a wide source of entertainment.

How often do you watch short films?

Over 80% of the people we asked watch film once or more a month. Most of these were between the ages of 16 and 18, showing that they are a target audience for many short films.  

What genre of short film appeals to you? 

A large portion of the 12 to 18 year olds we researched were interested in teenaged dramas, horror, and surreal. A smaller portion of that age range enjoyed indie, while no one under the age of 18 that we researched was interested in historical short films, these seem to be more geared towards 19-24 year olds.

How long do you expect a short film to be?

The majority of people that we researched, as can be seen in this graph expected a short film to be between 5 and ten minutes. This is the  duration we have chosen for our short film, and we believe that this is within the codes and conventions of short films.

What ranks the highest in importance in a short film for you? 

After reviewing the research we discovered that what people believe to be the most important in a short film on average is the overall message from the film, closely followed by the concept. This has encouraged us to make sure that our film really gets across its message to the audience, and that our concept is strong. The least important was lighting and the costumes. This has resulted in the decision to focus less on the lighting and costumes; however we are still aware that these play a large part in the overall production quality, and so will be sure not to ignore or undervalue their use in our product. 

What is one thing you expect from a short film? 

Most of the replies to this question were met with similar answers. “A startling concept” or a “message that stays with you”. This complies with the results from the graphs, that a concept and a message are what people really look for from a short film. They want a concept that both interests and surprises them.  

Which poster do you think is the most likely to be used for a teenaged drama short film?

66% of our audience chose option A. The reason given for this was the characters on the cover of the poster. “Misfits” features 5 young adults, who look between the age of 18 and 20. Our audience felt that not only could they relate to the characters, but that these characters sent the message that the short was for teenagers, but a more realistic or gritty take on young people. This is the exact message that we are hoping to portray in our poster, and so this has greatly influences our layouts and designs for the film poster.

What is most important in a film poster to you, on a scale from one to ten, ten being the highest, and one being the lowest?

The title and images rated the highest in importance for the film poster, while the slogan and layout scored lowest, yet still high on the scale. This shows that all the aspects of the poster are extremely important and each must be paid a proper amount of attention for the final product to look professional.

 

What do you think depicts a short film poster the most? 

Overall the people we researched though that a poster full of pictures and fonts with special effects was what the conventions of a short film poster are. This has also influence our poster design, to keep our poster mainstream and like something people would expect to see on a poster block.

What are three things do you expect from a short film review? 

Our research showed that the main aspects that are widely expected from a short film were, images from the short film, a large title, a critical look at the short film , a rating system for a quick skim of the article, quotations in large from the article itself, some behind the scenes information, and some behind the scenes pictures. We are going to try and include all of these aspects in our article in order to comply with the general public’s view of what a review should involve, and to stick to the codes and conventions of film magazines.

What is most important in a film review to you, on a scale from one to ten, ten being the highest, and one being the lowest?

Overall the images and picture scored the highest as the most important aspect of a film review, as they are eye catching and that is what convinces the buyer to read the review.  This has influenced our layouts to use images to their full potential keeping them big and bright and eye catching.